Why Brands Fail: The Most Common Mistakes in Digital Presence
Brands often neglect consistency, messaging, and strategy — here’s what to avoid to stay relevant.
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A brand is the language of a product, service, or company: clear, individualized, intuitive, simple, and readable. Its characteristic is discursiveness, and its goal: value creation.
From the encounter of the brand and interpretation arises the hermeneutics of dialogue.
A brand is a field of human freedom — it is the space where identity and recognition meet. Recognizable is what is repeatable.
A brand is the language of a product, service, or company: clear, individualized, intuitive, simple, and readable. Its characteristic is discursiveness, and its goal: value creation.
To prevent a brand from being boring, it is enough to be a true amateur. A brand guards itself against prosaicness. It is valuable if it does not betray life.
A brand encompasses all sign systems. Signs must be visible and readable. Without the imagination of a sign, there is no interest or commentary. The coincidence of the order of things and the order of thoughts creates a brand.
Every sign carries a risk of misinterpretation. Laws related to signs are important. A brand must also consider intuitive perceptions — patiently and carefully.
There must be a connection between what we say and the surrounding world. A brand can be interesting and boring. It is valuable if it does not betray life.
Brands often neglect consistency, messaging, and strategy — here’s what to avoid to stay relevant.
Read moreColors are not just aesthetics — they drive decisions. Learn how to use color psychology in your brand identity.
Read moreIn today’s marketing landscape, success is not about flashy visuals or loud messages.
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